In this episode, I speak with Anita Toth, Chief Churn Crusher (CCC). While Anita focuses on Software as a Service (SaaS) companies, the topic - how to stop customers from leaving- applies to any business.
Find out what Medical Geography (an actual Master's major) is all about and what attracted Anita to public health and the environment. Anita's first day on the job was the day before September 11th, 2001 - talk about jumping into the water and learning how to swim.
Anita shares that she felt like a square peg in a round hole during her tenure as a researcher. But, like many would-be entrepreneurs, she also had a side hustle selling honey for her friend. She then takes an expensive website building and SEO course and helps companies rank on Google, but... "it didn't feel right" and was somewhat sketchy.
Anita falls for a few "it's too good to be true" courses by a self-promoted guru and dabbles with a paid advertising agency. She comes to realize a vital thing: "I didn't love marketing as much as I thought."
"My bad experiences as a customer pushed me. What appealed to me was what happens post-sales - the customer experience side of the business." Anita finally finds her calling by joining an AI SaaS platform where she discovers the world of churn.
Why do customers become dissatisfied after making a purchase? Listen to how Anita, who has built a profitable company, is helping businesses identify the root cause of customer dissatisfaction and getting them on a healthy growth track.