What's it like starting a business at the start of Covid?
In this episode, we meet Irit, who served as an officer in the Israeli army and later loved managing a book store for fifteen years, something her grandfather started in Jerusalem in 1908. Spending her day surrounded by books was an experience, but the opportunity to interact with people and talk about literally anything made this an incredibly gratifying job.
Her journey takes her to a start-up in the personal development niche, working primarily with moms who worked from home. Irit started a master's degree in education and cognitive behavior and became an "instructional designer" writing training courses for software and loved it. "It fits my mind how to take a subject and simplify. I realized that I like organizing and simplifying the world around us. "
Irit comes from an extended family of public servants, including her husband - she hasn't been surrounded by entrepreneurs all of her life. But as she shares earlier, "I've always wanted to do things my way. I've always gone against the grain." She realizes that opening her own company was her dream, using her skills to "guide companies to understand, clarify and simplify their workflows.
"I put in a lot of work talking about what I love doing and what gives value to other people. It was never about me." From sixty LinkedIn connections, she organically grew her network to over ten thousand in a relatively short period, growth that started with a post "don't work with MailChimp."
Why is her work so important? "When you clarify and simplify what you do, it allows you to delegate the work, and then it frees you to do the things you love."
Isn't this the reason why we all started our own business?
