This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.
- Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked content
- How social media platforms lack incentive to remove fake content while Google prioritizes trustworthiness
- Understanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websites
- Practical ways to improve your website's trustworthiness through testimonials, author pages, and external links
- The concerning ease and affordability of creating convincing AI voice content
- Why establishing genuine trust signals is becoming essential in the age of synthetic media
If you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.
https://www.instagram.com/p/DJ2dVEYAYBH/
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