What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic?
In this episode recorded live at SubSummit, I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the NAACP, to unpack the organization's sweeping transformation.
Trovon shares how the NAACP leaned into the urgency of the moment to pivot its approach to advocacy, storytelling, and monthly giving.
You’ll hear why leading with solutions (not just problems) drives deeper emotional investment, how internal “inside baseball” campaigns are essential to getting leadership buy-in, and why being consistent (not performative!) is key to building successful partnerships and sustainable movements.
Resources & Links
Learn more about the NAACP on their website and YouTube channel.
Connect with Trovon Williams on LinkedIn.
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This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
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