Have you ever thought about what your "brand" is? It can be a look or a logo, but can also be a principle or a standard! It can be a style, mentality, and persona. Knowing what fits or doesn't fit, and defining your brand can be an exercise grounded in who you are and how you want to represent yourself. There's accountability and ownership of what we proclaim and assert to be our "brand" versus the reality of how we show up. It's a benchmark and messaging for yourself as a reminder of how you'd like to show up to display and demonstrate what feels true to you, just as you are!
