Whether you call them callouts, violators, or bugs - we all notice them! They are a necessary evil on all packaging design and Kirk & Kurtts are here to break them down for you.
These design elements can help you stake your claim in a crowded category and speak directly to you target consumer. But when is too much? Or not enough. Listen in as we dissect these creature features and give you the inside scoop from a packaging designer's perspective.
Links featured in this episode:
6:51 - Chicken in a Biskit
8:18 - USDA Organic Seal
11:30 - Bare Bones Broth
16:50 - Cheez-it
17:20 - HA! Snacks
17:44 - Whisps
31:00 - GE Holiday Lighting at Lowes
.........
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work here.
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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