Remember the excitement of getting a package? Neither do we - since we get packages all times of the day everyday - BUT - because of all that volume how do you make an impression with your customers?
Enter the eCommerce/shipper design: it's what tells your customers "Damn - that product I ordered has finally got here and I'm so excited!" Or it tells them "What's this sketch anonymous brown box thrown on my porch - I'm going to carefully open it just in case."
You can guess which feeling you want to evoke in your customer. Listen in as Kirk and Andy discuss the importance of your shipper and unboxing experience and different (economical) ways to make those corrugate boxes look good.
Enjoy!
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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