In 2023, products or services no longer sell. Instead, it is the stories behind them that draw people in and allow them to connect with a brand on a much deeper level that drives conversions, loyalty, and revenue.
In today’s episode, we sit down with Caroline Langdon, a social media agency founder, and owner, to talk about the power of storytelling in creating social media content. We use real-life examples from the business world and Alexa’s past clients to show you exactly what storytelling on social media looks like and how you can leverage it in your business - even if you are just getting started.
Key parts of the conversation:
- [0:44] - Today’s Topic: Leverage Storytelling On Social Media With Caroline Langdon
- [2:34] - What is the first thing Caroline does after meeting with a client
- [5:42] - How Alexa used storytelling in one of her most successful campaigns
- [8:09] - The power of storytelling in AirBnB’s marketing
- [9:55] - Flipping an industry on its head with storytelling
- [11:38] - How to tell a story if you don’t have prior clients
- [12:51] - The one thing you need to keep in mind when creating content
Great quotes from the podcast:
- “To retain attention, you need to have interesting and thought-provoking content.” - Caroline
- “Stories connect us to emotions and shared experiences.” - Caroline
- “People want to see themselves as the hero of the story.” - Caroline
- “Tell the truth, but make it fascinating.” - Caroline
- “It is really important to know the audience that you want to speak to and the purpose of your message.” - Caroline
- “If you aren’t telling stories, you need to hire somebody if you don't have that ability.” - Alexa
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