Description
In today’s podcast, PR expert Kimberly Brown is talking about the importance of Public Relations and how it has changed post-Covid. You will get to take learnings from her lifelong journey in the PR industry.
Key parts of the conversation
[00:40] Today’s topic “Public Relations”
[01:00] About Kimberly Brown
[04:15] Changes in the frontlines
[07:08] Why the world is going towards the contributor model post covid
[09:39] Finding the right PR person
[11:00] Cons of the digital world
[12:58] What kind of stories do people want
[15:00] Why PR is important
Great quotes from the podcast
- “Brands should always be ready to earn free publicity as well as pay-to-play opportunities that will open doors to their success.”
- “If you are recruiting a PR person and they tell you there is no need to produce content, they aren’t the right person.”
- “Never bring a PR person onboard who doesn't know how to build strategies.”
- “Anyone having a brand that is making a difference in the economy and addressing the pain points of people will continue to trend.
- “PR is all about building an authority whether its a personal or professional brand.”
- “PR helps customers trust your brand even more.”
- “People buy from people, not from companies.”
- “Building your personal credibility helps build credibility for your business.”
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