Who would have thought that leadership behaviors can be a powerful way for sales professionals, especially in the B2B area, to significantly increase sales ?
This week I’m talking to Deb Calvert. Deb was a very successful sales trainer and then moved into leadership training as well. It was when she became a Certified Master of The Leadership Challenge that she made a strong connection between leadership behaviors and selling.
Deb put her idea to the authors of The Leadership Challenge, Jim Kouzes and Barry Posner.
As a result, Deb, Jim and Barry co-authored the book Stop Selling and Start Leading.
So – selling and leadership. How did this come about ? And is it really effective ?
Let’s talk to the expert.
