Over the course of my career, several private sector and public sector companies have asked me to consult or conduct research to help them develop animation on topics ranging from banking to relationship skills. Each time, the justification these companies gave for wanting animation was, “kids like cartoons.” I also have conducted research with parents and found that many of them would prefer that their children not watch animation because they felt that, as a medium, it was somehow less healthy than live action. As a result of these divergent experiences, I crafted this episode to explore what animation is and who and what it is good for. My guest is Mark Collington. Mark is a Senior Lecturer in Animation Production at the Arts University Bournemouth and the author of Animation in Context: A Practical Guide to Theory and Making, which is, in my opinion, the definitive book on this topic. More information about Mark can be found www.TalkingAboutKids.com.