Charities need support from the business community now more than ever, with fundraising events hit hard by the coronavirus pandemic. And businesses need ways to demonstrate their values, ethics and social responsibility to consumers in a competitive marketplace. Connect Charity is an organisation based in Berkshire that facilitates partnerships between charities and businesses – you could say it acts as a Corporate Social Responsibility matchmaking agency. Director Vickie Randall outlines some of the reasons behind such collaborations and how they can benefit both sides. Whilst acknowledging the pressures faced in 2020, she also sees the positives coming out of these challenging times, with many organisations both small and large taking the opportunity to reassess their purpose, explore opportunities and embrace change where necessary. Connect Charity is well placed to help both charities and businesses to ‘build back better’ in a new climate of collective endeavour benefiting the wider community. http://www.connectcharity.co.uk/
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