Description

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In today’s episode, I’m talking with brand and digital marketing consultant, Kristin Lawton (she/her/hers). 

Kristin is a brand and marketing professional with 15+ years of experience directing communications and branding strategies. With her marketing and project management expertise, she is able to leverage consumer insights to drive brand and campaign strategies, shaping future marketing plans. As a strategic leader who builds and manages relationships with internal and external stakeholders, she helps create a culture of open dialogue to achieve your goals.

In this episode, we talk about...

• Brand 101 (2:00)
• Why you should start your brand planning with your audience (3:23)
• The awareness journey (6:52)
• Using your uniqueness in your marketing (9:46)
• Creating a brand experience (13:56)
• The “perfect brand” procrastination (21:16)
• Making marketing effortless (27:25)
• How to find your audience (36:41)

Mentions:
The Entrepreneur’s Marketing Checklist

The Marketing Bar

Where you can find Kristin...
IG: @districtbrandbar

Website: TheDistrictBrandBar.com/hello

And follow me at:
@JackiHayes_OBM

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Music: Happy by MBB https://soundcloud.com/mbbofficial