Building a National Cannabis Brand
ProCanna co-founder/CEO Dede Perkins welcomes cannabis branding specialist David Paleschuck in our fifth installment of LinkedIN Live Series.
David literally wrote the book on branding cannabis, “Branding Bud”.
Dede and David will discuss the following topics in their series today:
How can you build a successful, national cannabis brand?
- 4 pillars of success
- Form factors and challenges
How do rules and regulations make branding more challenging?
- For example, the amount of allowable THC in each serving size varies from state to state
What does this mean for operators?
What do we do about fragmented MSO brands?
Bottling plant analogy
And more!
