In this episode of Agents of Nonprofit, I speak with B Michelle Johnson about the art and strategy of advocacy. B Michelle Johnson offers practical insights on building momentum, educating policymakers, and using storytelling to make an impact—all while reframing advocacy as a collective journey rather than a zero-sum battle.
Topics We Cover:
- What advocacy truly means, and why the public—not politicians—is often the real audience
- The power of small but relentless groups versus large one-time mobilizations
- How nonprofits can prepare for and respond to opposition effectively
- Reframing “losing to win” as planting seeds for long-term change
- The role of education in bridging the knowledge gap between citizens and policymakers
- Overcoming scarcity mindset and embracing a bolder advocacy voice
- The importance of storytelling, showing up in person, and using AI tools for advocacy
To Learn More and Connect with B Michelle Johnson:
B Michelle Johnson, CFRE on LinkedIn
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