Description

Unleash the marketing genius within!  This episode of Icons Behind Brands features the inspiring Rekha Sahay, Head of Marketing & Communications at Sasken Technologies Limited.

Rekha's extensive experience across IT/ITes, Telecom, Pharmaceuticals, and more has equipped her to craft data-driven marketing strategies that drive real business growth.

Join Devleena Neogi, Editor-in-Chief of Icons Behind Brands, as they explore:

• The impact of Rekha's diverse industry background on her marketing approach
• A pivotal leadership moment that redefined her team management style
• Strategies to build a culture of innovation within your marketing team
• The evolving marketing landscape in the IT services and consulting industry
• Effective ways to leverage social media marketing to connect with Gen Z

Gain invaluable insights and practical strategies to elevate your marketing game!

#marketing #leadership #strategy #IT #socialmedia #GenZ #IconsBehindBrands #SaskenTechnologies