Have you ever gone into a small coffee shop and it takes seemingly forever to get a latte? By contrast, you can sometimes go into a Starbucks or a Dunkin and they’re calling your name to let you know your half-calf, oat milk, extra hot latte with a double shot of espresso drink order is done before you’ve put your wallet away.
This is not a criticism of small coffee shops nor is it an exaltation of chains. I merely want to point out that this ONE thing is the key difference between a business that struggles to meet the needs of its customers compared to one that meets or exceeds expectations. It’s also the difference between a well-produced event and one that seems chaotic, either internally or externally.
This ONE thing is actually several things; systems, processes and procedures. It's what enabled McDonalds to get hamburgers to their customers is 30 seconds, compared to the 30 minutes a diner would take. Having processes & procedures for your event can provide clarity, ensure nothings falls through the cracks, create consistency and will help you conserve your time and energy.
Here’s a glance at this episode:
[2:02] Find out how McDonald’s became an industry disrupter
[3:36] Learn why you need systems through the 4 Cs of Event Processes
[6:40] Discover some of the tools I use to create systems, processes & procedures for events
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