This episode features the insightful Allison McNamara. Allison is a Marketing & Communications Manager at Lero. Allison reminds us throughout the show that the most successful social accounts are achieved by being social. She'll identify people or partnered sites to actively engage with. Knowing your social platform for your industry is key. Allison focuses on Twitter and Linkedin for her current role but touches on scaling Instagram in a previous role. At Lero Allison uses researched papers and breaks up the content into smaller digestible pieces via Canva. Allison also gives a wonderful breakdown of Hootsuite and how to use the platform. This episode is perfect for anyone looking to scale up their social media presence.
