This episode features the fantastic Ciana Gregan. Ciana is the Social Media Specialist at Musgrave (SuperValu). Ciana is charming throughout the episode sharing her career starting off producing content in Links of London. To now running one of the most popular social brand accounts in Ireland, Supervalu. Throughout the episode, shares her insight into community building and all the great work SuperValu does in sustainability. She talks about one of her latest campaigns which is "save the bees" which for the first time TikTok becomes a focal point of digital marketing. She highlights the use of influencers, the Waggle dance, and strong fact-driven infographics deliver a great campaign overall. We also talk Emplifi for social management and be real as an emerging social platform. This is an episode for anyone interested or working in digital marketing.
