This episode features the magnificent Ciara Nolan. Ciara is the Brand Manager at Barry Group. Ciara talks about the challenges and strategies managing an alcohol lead business. She talks about applying her agency knowledge in working with clients and the innovations she is working on to improve the business. Ciara highlights her work in improving the business via stackadapt, a self-serve programmatic software. Another notable software she uses is Socialoloco, which allows posting on multiple social accounts and allows the business to run campaigns at a local level rather than a national level. Ciara provides so much value throughout and also suggests some excellent areas to upskill. A great episode for anyone in digital.
