This episode features the brilliant Francis Walshe. Francis is a successful freelancer who has found a great niche in legal content. A college background in law has given Francis an edge in creating legal content for many clients. He works out what questions are being asked to his clients and builds out high ranking content from those queries. We talk about content frequency and the assistance of tools like Grammarly and Hemingway. To find content he used Neil Patel's ubersuggest and the importance of repurposing content. We also dive into the benefits of TikTok and how organisation is a large key to a freelancer's success.