This episode features the brilliant Lorna Keane. Lorna is Content Marketing Director at the leading audience insights company, GWI. In this episode, Lorna talks about content strategy, planning, and what she’s learned about growing a sustainable content machine. An emerging unicorn company headquartered in London, Lorna shares her experience working for an exciting high-growth business, and the role her team plays in generating pipeline, driving engagement and building a recognisable brand.
