This episode features the wonderful Marie Ryan. Marie is a Freelance Marketing Consultant for businesses across Ireland. She talks about identifying low-hanging fruit or opportunities when entering businesses. Marie highlights talking to the sales or customer service teams in particular who have usually the best insights into the opportunities the business may have. Marie gives the insight of identifying the top 10 performing pages on your site, and then leveraging other content on those matters to really double down on what is already working on the site. Giving an example of her experience around that. She also talks about SEMrush and digging into competitive keywords to find good content areas for your business site. This a good episode for anyone looking to understand building marketing strategies and understanding your business opportunities.
