This episode features the insightful Paul Guy. Paul is the Marketing Director at Techfynder. Paul is a data-driven marketer who has a track record of identifying new emerging markets and the appropriate marketing platforms to use for them. Paul talks about his use of platforms like Hubspot/GA to make data-driven decisions. Using platforms like Telegram to drive new lead gen opportunities. His knowledge of macroeconomics and psychology helps the team scale whether that's identifying new talented staff or improving performance in departments. Paul also discusses his passion for sustainability and how Techfynder used recycled code in their work which for a finish has helped them build quicker and become more sustainable.
