This episode we speak with Shannon Smullen. The marketing manager at the Bear Group. Shannon is clearly a leader in social media marketing and speaks about the importance of staying engaged and building social communities. She highlights brand collaborations and how it's essential to get feedback for everything. This allows here to anticipate the questions asked and how they anticipate the next events questions beforer they even come up. She uses Google and Facebook ads as essential tools and then applies them to data studios for easy presentations.
