This episode features the lovely Sneha Padavala. Sneha is the B2B Content Marketer at Prommt. She talks about her experience with her previous print media career and how it helps her content creation work. She starts by talking above the different levels of content giving the example of people new to the brand getting Elevator pitch-like content. She explains a lot of their content is in the form of whitepapers and blog content. She gives a successful content example about a sports hospitality content campaign she was part of for a Premier League team. She talks about how they developed content journeys for the decision-makers via their job titles. She also breaks down her whitepaper infographics content using Figma explaining it's a bit higher of a level than canva. For videos, she uses Lumen5 which is an AI video software. Beyond is also used and then Hubspot for email marketing. Notion helps her organise her time with Miro slack. She goes into greater detail on Figma creating infographics and how her teams could all use the project at once. Sneha also discusses Lumen5 and how she establishes video campaigns on that platform. Lastly, she discusses SkillShare which is a wonderful platform to upskill into. This episode is a great episode for anyone wanting to understand content creation at a high level.
