This episode features the multi-talented Tevin Farid. Tevin is the Senior Marketing Executive at Royal College of Surgeons in Ireland. Tevin talks about how he markets for the college and his impact from a marketing point of view. He talks about his post-graduate marketing and PR side of things whether that's webinars, newsletters or what they are doing in their industry. We talk about how he successfully identifies and markets to new audiences every year. It's a very specific type of audience to identify and Tevin wonderfully talks about breaking through and creating great storytelling campaigns. This a brilliant episode for anyone looking to learn how to identify the correct audiences and market to them.
