We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong.
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a nurture sequence that feels human from one that feels like a workflow.
They explore:
- How to build empathy and credibility through every touchpoint
- Why timing and tone matter as much as your CTA
- And how to blend automation with authenticity in 2025.
From real-world examples to a five-email nurture framework, you’ll learn how to create sequences that educate, engage, and convert without sounding robotic.
RESOURCES FROM THIS EPISODE:
[eBook] Podcasting for B2B Growth:
https://leadg2.thecenterforsalesstrategy.com/podcasting-for-b2b-growth
Crafting a Compelling B2B Podcast:
https://leadg2.thecenterforsalesstrategy.com/blog/crafting-a-compelling-b2b-podcast-from-concept-to-launch
Learn More About LeadG2!
LeadG2:
https://leadg2.thecenterforsalesstrategy.com/
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email Us:
B2Bsalesandmarketinghotline@leadg2.com
Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline
Connect with the Hosts!
Maryanne McWhirter:
https://www.linkedin.com/in/maryannemcwhirter/
Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/
