Description

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines.

Together, they break down:

- How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.

- Why understanding industry-specific sales cycles is essential

- How to leverage case studies effectively

Tune in to learn how to navigate the intricate B2B buying landscape and set realistic expectations for success.

Link to the much discussed "graphic":
https://www.linkedin.com/posts/emily-hartzell_b2bsales-buyingjourney-salesstrategy-activity-7237564186057170945-4uc3/

We Want to Hear From You!

Ask us any of your burning B2B Sales & Marketing questions below!

Email Us:
B2Bsalesandmarketinghotline@leadg2.com

Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline

Connect with the Hosts!

Maryanne McWhirter:
https://www.linkedin.com/in/maryannemcwhirter/

Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/

Learn More About LeadG2!

LeadG2:
https://leadg2.thecenterforsalesstrategy.com/