In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI.
From writing for Google to writing for ChatGPT, they explore why traditional SEO tactics no longer cut it (and what you should be doing instead to make sure large language models [LLMs] like ChatGPT actually understand and recommend your business).
Whether you're still writing blogs like it’s 2019 or wondering if blogs are even worth the effort anymore, this episode offers the clarity you need—and tactical next steps to align your content with how modern buyers (and bots) search.
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Maryanne McWhirter:
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Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/
