Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, join our host, Amy Vaughan, as we explore the intricate connection between Lean Six Sigma and marketing with our esteemed guest, Gina Tabasso. Gina, with over 30 years of marketing experience and a background in Lean Six Sigma, shares insights on data-driven decisions, collaboration between marketing and sales, and optimizing ROI through CRM implementation. Dive into this conversation for valuable tips on streamlining operations and enhancing marketing efficiency.
Featured in the Episode
Gina Tabasso
B2B growth strategist | Marketing Guru | Massive Manufacturing Chops | Lean Six Sigma Green Belt
Gina’s LinkedIn: https://www.linkedin.com/in/ginatabasso/
Website: Barracuda B2B Marketing
Amy Vaughan,
Owner & Chief Empowerment Officer
Linkedin: https://www.linkedin.com/in/amypvaughan/
Takeaways
Quotes
“Cutting your sales cycle significantly transforms your business potential quickly.” - Gina Tabasso
"Sometimes, you must go backward to propel forward”. - Gina Tabasso
Chapters
00:00 - Introduction
03:33 - Lean Six Sigma boosts processes
08:55 - Emphasize efficiency, cut waste
13:55 - Data-marketing synergy
17:07 - Leveraging Lean Six Sigma in marketing
21:28 - Talent management inefficiencies
23:13 - Drive sustainable marketing
35:20 - Effective client communication
42:29 - Strengthen client relationships
43:19 - Passion drives sales growth
57:27 - Outro
Powered by Heartcast Media
