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In this episode, George Bryant, VP and GM of Sierra Designs, joins me for a discussion about his journey into the outdoors, moving from Wisconsin to Colorado, and cultivating a culture of progressive designs at Sierra Designs.
Show Notes and Links
- The background on George Bryant and how he came to work with SD
- Where did the passion for the outdoors come from?
- How living in Colorado compares to how it was growing up in Wisconsin
- The draw of Colorado
- Putting the passion of the outdoors into the work at Sierra Designs
- Genesis story of Sierra Designs
- Curation of progressive designs at SD and where it begins
- How does SD reach experienced hikers and the weekend warrior in one single line?
- Sierra Designs and hunting?!
- Setting the bar and forecasting needs
- Evolution of design
- Shelter designs for 2018
- What the future holds for SD
- What it’s like seeing the lifecycle of a successful design
- The team behind Sierra Designs
- What George would want people to know and understand about SD
- Advice to new backpackers
- www.sierradesigns.com
- https://www.youtube.com/user/SierraDesignsGear
- https://www.instagram.com/sierradesigns/
- https://www.facebook.com/SierraDesignsGear
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