Description

Text the show!

Jimmy Funkhouser left the corporate world behind to start Feral.   Fast forward just a few short years, and Feral is growing to the point where they’re opening a second location in Denver.  Jimmy is doing things far differently than your average outdoor store - he meets the customer where they are in their journey and makes them feel at home and accepted no matter what.

Show Notes and Links

• Origin of Feral
• Outdoor gear shops as the front line to conservation
• The transition from corporate to business owner
• The desire to make a difference
• How the outdoors changed Jimmy’s life
• The draw of the Rockies
• What inspired Jimmy to get outdoors
• Meeting the customer where they’re at in their journey
• On not having an elitist attitude towards customers
• The Feral Experience
• Advice to new backpackers
• https://feralmountainco.com/
• https://www.instagram.com/feralmountainco/
• https://www.youtube.com/channel/UCaSMq7RHKiiP8F_mt3xWqlQ
• https://www.facebook.com/feralmountainco/
• https://twitter.com/feralmountainco

Support the show

Thanks for listening! Check out the links below to learn more, connect, and support the show.

• www.byland.co
• Join the newsletter
• Beginner backpacking course
• Support the show
• emory@byland.co