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Jared Frasier is the Executive Director of 2% for Conservation, a Non-Profit Organization certifying that brands and people donate 1% of their time and 1% of their money to conservation efforts. Jared shares not only what 2% does, but he also covers the history of conservation, where we’re at today with funding and efforts, and where everything is headed in the future.
Show Notes and Links
- Why Jared is on the show
- Intro to 2% for Conservation
- What 2% is
- A history lesson on wildlife conservation
- Assessed taxes that fund conservation
- Where to start with giving back
- The predicament of not knowing how and where to give back
- On the risk of echo chambers
- How 2% helps others find the right brands doing the right things
- There are actually bad people and brands out there
- Building conservation in to the business plan
- On protecting the landscape
- How big the impact COULD be if we all gave back
- The impact of volunteering
- How dwindling hunting numbers are impacting state/federal conservation efforts and funding
- The idea of assessing a “backpack” tax
- Adjusting to the modern culture and buying practices
- Brands leading the way in giving back
- What would Teddy do or say?
- Closing thoughts
- How to reach 2% for Conservation
- https://fishandwildlife.org/
- https://www.instagram.com/2percentforconservation
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