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Description

In this conversation, Todd discusses the transition from being a Rainmaker (the person responsible for generating sales and customer relationships) to an Architect (the person designing systems and processes for the business). The discussion highlights the challenges of transitioning, the importance of getting out of the way as the business owner, and the need to train others and develop effective processes. The conversation also touches on the significance of understanding different behavior styles in sales and making the focus about the company's products and services rather than individual relationships. Ultimately, the conversation emphasizes the need for entrepreneurs to decide what they want for their business's future and the importance of starting the transition process sooner rather than later.

OnBrand Podcast Studios produced this episode. Special thanks to Audio Engineer Alex Winnenberg, Producer Nick Winnenberg, and Marketing Specialist Cori Stokes.