This week, we welcome Tina Phillips, founder of 615 Innovations to the show!
Tina is an experienced business development executive with almost 15 years of proven success generating bottom-line revenue for both for-profit and nonprofit organizations through new client acquisition and retention, new product development, marketing and brand-building strategies, and identifying and maintaining strategic partnerships. She is also the daughter of two small business entrepreneurs and, before the age of 30, became an equity owner herself of a multi-million dollar government affairs firm in Washington, DC. In 2020, Tina decided to leverage her experience in sales and marketing and start 615innovations, a business development consulting firm whose mission is to empower small business owners and startup founders with innovative strategy and implementation services needed to become industry leaders and trailblazers. Tina is also an advisor for entrepreneurs (and future entrepreneurs!) at Battle Ground Academy in Franklin, TN, The Nashville Entrepreneur Center, and Vanderbilt University’s Innovation Center, The Wond’ry.
In the interview, Sydney, Walker, and Tina talk all things sales and marketing for small business owners such as:
- Common challenges faced by small business owners when it comes to sales and marketing
- How to develop a customer journey and sales process
- How to get leads to convert
- How to define and hone in on your ideal customer
- How to follow up with a sales prospect
- How to negotiate in the sales process
-How NOT to prospect a potential customer/client
- The formula for a business elevator pitch
Learn more and connect with Tina and her company by following them on Instagram @615Innovations or visiting their website https://615innovations.com
About The Host:
Sydney Dozier, the visionary behind Renaissance Marketing Group, has been at the forefront of social media excellence since the agency's inception in 2014. Over the past 10 years, Sydney has cultivated a full-fledged team of social media aficionados and creative minds, elevating Renaissance to its current status as one of Nashville's premier agencies. With an extensive and diverse clientele, they've consistently delivered exceptional results.
From coast to coast, Renaissance offers a comprehensive suite of services, spanning social media management, strategic guidance, content creation, paid digital advertising, email marketing, influencer partnerships, graphic design, branding, in-house professional photography and videography, and beyond. Their mission is simple: to drive optimal revenue and online growth while consistently surpassing client expectations.
Beyond her role as a business maven, Sydney wears multiple hats. She hosts The Renaissance Podcast, an enlightening resource for entrepreneurs seeking to spark a modern-day Renaissance in their lives and businesses. Her passion for championing women in business gave rise to The Mona Lisa Foundation, a nonprofit organization committed to supporting and accelerating women entrepreneurs in Nashville through mentorship, grants, education, and a vibrant community.
Sydney is also the driving force behind The Renaissance Women’s Summit, an annual...
