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Chrissy Bernal's road to promoting her children's books was filled with costly mistakes and bad advice. But it led her to discover the importance of building a solid foundation for book promotion. Through her own struggles and triumphs, she learned the value of clear messaging, author branding, and community building. Now, she shares her hard-earned wisdom to guide aspiring authors on their own path to success. Are you ready to avoid the same pitfalls and achieve your dreams of publishing a socially conscious book? Join us on this journey of empowerment and discover the power of a strong foundation for book promotion.

In this episode, you will:

• Discover innovative book marketing and publicity tactics to boost your success.
• Learn the significance of a solid foundation for promoting your literary works.
• Uncover the art of crafting a clear and captivating book message and author brand.
• Find out the secrets to building and engaging with an enthusiastic book community.
• Gain invaluable tips for effective book publicity, catering to journalists, and leveraging podcast giveaways.

Chrissy Bernal is a published author and branding expert, passionate about helping authors create a solid foundation to promote their books effectively. From building a captivating author brand, developing strategic marketing plans, and using strategic PR, Chrissy empowers authors to reach their goals with purpose and intention. Her experience stems from her own journey as an author, during which she faced numerous challenges and learned valuable lessons about branding, marketing, and PR. Through this journey, Chrissy has developed a deep understanding of what it takes to create a successful book promotion strategy and enjoys sharing her wisdom with like-minded authors.

The resources mentioned in this episode are:

• Get clear on your messaging and purpose before starting any marketing or public relations efforts.
• Use the Story Brand framework to help hone your messaging and shift your focus to your audience's transformation rather than yourself.
• Ensure continuity in your author brand across all platforms, including your website, social media, and author pages on Amazon and other retailers.
• Claim your author pages on Amazon and other retailers to showcase your bio, picture, and book information.
• Create a call to action on your website and social media profiles to drive traffic to your book sales page or email newsletter sign-up.
• Utilize book bloggers and reviewers to get your book in the hands of readers and increase visibility.
• Partner with other authors or organizations in your genre or topic to cross-promote your books and reach new audiences.
• Attend book festivals, conferences, and other events in your industry to network and promote your book.
• Offer a free sample or preview of your book to entice readers to purchase the full version.
• Encourage readers to leave reviews on your book's sales page and social media profiles to increase social proof and credibility.

You can find Chrissy here:
www.beabetterbrand.com
https://www.instagram.com/chrissybernal
https://www.facebook

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