In this episode of The Transaction Report, sports marketing and media expert Steve Feuerstein is joined by two industry veterans Tom Carroll, former CEO of advertising giant TBWA/Chiat/Day and Michael Robichaud, Mastercard’s former head of global sponsorship, to dive into the high-stakes world of Super Bowl advertising and sponsorship. They discuss the decision-making process behind major brand investments, the effectiveness of Super Bowl ads, and whether sponsorships truly deliver ROI.
