Ever Googled your symptoms only to fall down a rabbit hole of doom and gloom? You're not alone. When Asmaa was diagnosed with multiple sclerosis in 2022, she desperately searched for someone who could tell her life wasn't over—someone who looked like her, talked like her, had a career, was getting married, but was 10 years ahead in their journey who could say, "Don't worry, you'll be fine." Instead, she found fear, anger, and non-acceptance online that affected her mental health more than the disease itself.
This pivotal moment became the spark for Lori Health, a groundbreaking platform connecting chronically ill patients with peer wisdom and evidence-based hacks. As Asmaa shares her journey from diagnosis to building the world's largest library of verified habits for chronic illness, we explore the profound gap in healthcare that leaves newly diagnosed patients feeling adrift and alone. With 500 million people worldwide living with autoimmune conditions—one in ten people in the UK—this isn't a small problem.
What sets this conversation apart is Asmaa's remarkable perspective on illness as opportunity. After leaving her high-profile career in luxury brands, moving countries, and dedicating herself to healing, she achieved a reduction in her MS lesions. Rather than keeping her discoveries to herself, she built a platform making this wisdom accessible to everyone—regardless of their ability to take time off work or relocate. Through Lori Health and the newly launched Lori Peers video matching service, she's creating the resource she needed most in her darkest hour: stories of hope.
Whether you're navigating a new diagnosis or supporting someone who is, this episode illuminates how community wisdom can transform the chronic illness experience from isolation to empowerment. As Asmaa beautifully puts it: "So many people would not change a thing... It's completely unrelated from how bad you are physically. It's all here—you decide how things are going to unfold."
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We have sent thousands of cards to isolated illness warriors, facilitated hundreds of pen pal relationships, and reached countless family members, caregivers, and medical professionals with messages of hope and acknowledgment.
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