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Chris Yates On Pivoting And Profiting During A Pandemic
"I surround myself with others who have already started to take that leap or who are already a few steps ahead"
- Chris Yates
Chris Yates Chris Yates is Founder of Rhodium Weekend and Partner in Centurica. Rhodium Weekend is a community of 6 to 8 figure digital business owners and investors. Chris has over a decade of experience acquiring and operating digital businesses. Chris has overseen $150 Million in acquisitions of eCommerce, Content, and SaaS businesses. Centurica specializes in helping entrepreneurs, companies and private equity firms buy online businesses.
SHOW NOTES
- The power of building a network around you
- The importance of transforming a website into a lead machine through content
- How Chris solves problems by having the right community of people around him
- Why you need to be in a mastermind group
- Chris' first principles of business: adapt and always learn
- Why it's critical to diversity revenue and traffic to create a busienss of value
- Chris' approach to generating leads through digital marketing
- Generating leads through paid advertising and organic networks
- The power of peer groups
- The importance of working with the trend and not against it
- Ask yourself the question, "what the opportunity in this situation?"
- The value of customer and business relationships
- Chris' challenge with his upcoming in-person Rhodium Weekend in light of the coronavirus
- Dissecting elements of an in-person invent and transferring what you can to virtual
- First principles of both an in-person and virtual event
- How Chris leverages the power of word-of-mouth marketing
- Chris found a way to monetize his passion for connecting people
- The secrets of being a great operator for events
- What to look for in opportunities as an investor
- Why business owners must disrupt their businesses
- Thrive in business when you do what's hard for big companies to replicate
- The strategies Chris deployed to avoid the pandemic from putting him out of business
- How Chris looks at what's ahead in the new economy
- The importance of building trust with your community and customers
- Chris' approach to buying and selling businesses and creating a busi
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