Nellie discusses the concept of mini launches, emphasizing their benefits for business growth. Mini launches are short, focused marketing efforts designed to drive sales and engagement without overwhelming participants. She highlights the importance of consistent marketing, comparing it to daily activities like brushing teeth. She shares success stories, such as a 25-minute call leading to two sales, and stress the need for business owners to take responsibility and lead with confidence. Mini launches are presented as simple, scalable, and enjoyable, capable of boosting confidence and driving rapid learning.
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