On this episode, Nellie starts a Marketing Q&A Marathon 3 episode series. Nellie, a seasoned marketer with nearly 20 years of experience, addressed various questions from the audience. Short-form content is effective for new audiences, while longer content suits loyal followers. Consistent daily posting is recommended, with no upper limit, emphasizing quality over quantity. Boosting posts can increase exposure, but ad campaigns offer more features and customization. Email strategies should aim for at least weekly updates, with a focus on providing value and urgency. Paid Facebook promo groups can be effective, treating the cost as part of the ad spend. The importance of diversifying marketing efforts and maintaining a positive, consistent presence was highlighted throughout.
We will touch on:
- Marketing Q&A Introduction and Sponsor Shoutout
- Content Length: Real vs. Short vs. Long Form
- Daily Posting Frequency and Content Quality
- Boosting Posts vs. Ad Campaigns
- Diversifying Marketing Strategies
- Email Strategy and Urgency in Sales
- Paid Facebook Promo Groups and Social Media Scheduling
- Content Schedule for Email and Best Friend Model
- Mini Launch Method and Sales and Social Media Mastery
- Final Thoughts and Encouragement
Let's Take Some Action:
- Try different content formats (real, short, and long) and test to see what works best for your audience.
- Maintain a consistent posting cadence on social media, but don't limit yourself to a maximum number of posts.
- Consider boosting posts or running specific ad campaigns to increase exposure and leverage paid marketing.
- Develop a valuable email strategy that focuses on providing value and creating a sense of urgency for your audience.
- Test paid Facebook promo groups as part of your marketing strategy.
- Maintain a consistent content schedule, even if it's just once a day, to build trust and consistency with your audience.
- Focus on providing value and solving problems for your audience, rather than just trying to make sales, as this "best friend" approach can lead to long-term success.
This episode is sponsored by Kristen Rourke with Busy Mom Bod. Check her out on social media and her amazing programs!!
Busy Mom Bod: https://stan.store/busymombod
