Unlock the secrets of captivating communication with Emily Aborn, a seasoned content copywriter, speaker, and podcast host. In this episode, Emily shares insights from her entrepreneurial journey, highlighting the power of marketing and content creation in keeping your audience engaged—whether through video content or dynamic public speaking.
Emily dives into the art of capturing authentic personality in both speech and writing, explaining how listening to someone's voice can reveal their true style. She emphasizes the importance of video and audio content in building genuine connections through storytelling, gestures, and body language. Learn how to strengthen your communication skills by integrating video, refining your copywriting, and leveraging tools like Otter AI for idea organization. Tune in for actionable tips on enhancing your public speaking and writing to connect more deeply with your audience.
NOTABLE QUOTES
"I am a people person, but I do it in small doses… so that I can continue to be a people person. – Emily
"I want to help you find your voice and bring that out." – Emily
"If you want your clients to get to know, like, and trust you, do more videos." – Philip
"Yes, do more video, do more speaking." – Emily
"It's actually harder to write less than it is to write more." – Emily
"With speaking, there's not necessarily a right or wrong way. You have to find what's comfortable for you and the way you do it could even change depending on the audience." – Philip
“Sharing these stories helps people relate with you, relate with what you're talking about.’" – Philip
"If you use surveys or QR codes where you're directing people to pull out their phone, you have to think through that process and bring them right back in." – Emily
"[Avoid] those pieces of our language that just confuse people and don't explain anything." – Emily
"Have one point for every single thing that you are creating." – Emily
RESOURCES
Emily
Website: https://emilyaborn.com
Content with Character Podcast: https://contentwithcharacter.buzzsprout.com
LinkedIn: https://www.linkedin.com/in/emilyaborn
Facebook: https://www.facebook.com/emily.catherinegrace
Philip
Digital Course: https://www.speakingsessions.com/digital-course
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions
