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Ready to lift entrepreneurial wisdom? Join Devan, owner of Strive 11 International, and Phillip, a fitness enthusiast turned speaking coach, in a gym-tastic journey. From personal trainer to franchise owner, they highlight the role of effective systems, communication, and processes in the fitness industry.

Learn to adapt language to your audience, master mental note-taking, and ask impactful questions. Gain insights into team expectations, issue resolution, and successful franchises with top-notch Standard Operating Procedures (SOPs). Devan and Phillip share routines for drafting effective SOPs, creating engaging onboarding, and the importance of public speaking skills. In the cool-down, Devan emphasizes perseverance in achieving dreams. Lace-up for an entrepreneurial run in the fitness world with Devan and Phillip.

NOTABLE QUOTES
"Some people are listeners and they learn from listening. Some people are visual learners and then some people have to do it to understand it. You have to understand where they're coming from." – Devan
"Explain in a mid-range tonality and vocabulary, but then also paint it with an analogy." – Devan
"Trying to ask questions, trying to get them to think for themselves helps empower the people on your team to actually make a decision" – Philip
"You've mastered a skill when you start teaching it." – Philip
"Every time you talk with [a client] you should be extracting some form of lesson." – Devan
“When someone takes an action and they had a piece of that solution and they're contributing to it, they're going to act a lot more in-depth and they're going to feel more rewarded once it actually gets accomplished." – Devan
"Setting expectation also helps me to be a little bit more hands-off instead of constantly having to follow up and check in and see." – Philip
“We also have to be open to hearing what our team or clients are saying.” – Devan
“If you're technically micromanaging all the time in super micromanaging, then Really, your team doesn't have any room to grow, you're not letting them grow.” – Devan
“I'd rather hurt one person's feelings than hurt the whole team.” – Devan
“Hurting one person's feelings at the moment is better than having the whole culture damaged.” – Philip
“You have to adapt as you go and learn as you go and constantly be evolving and molding [your SOP] to fit your current model.” – Devan
“If you're struggling with communication, you need to understand yourself.” – Devan
“Understanding perspective and perception of others allows you to communicate better.” – Devan
“Don't doubt yourself.” – Devan

RESOURCES
Devan
Website: https://www.strive11fitness.com/ 
Instagram: https://instagram.com/devan.gonzalez 
LinkedIn: https://www.linkedin.com/in/devangonzalez/ 
Facebook: https://www.facebook.com/devangonzalez.official 
YouTube: https://www.youtube.com/@devan.gonzalez 

Philip
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions

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