A lot of businesses expanding internationally are aware of cultural differences, and how these differences can have a some kind of impact on doing business abroad. But what are these differences? And why do they matter?
In this episode, I will delve into what cultural differences are and why you should pay attention to them to be successful and profitable when expanding to the US. I will explain the major differences Dutch companies should be aware of, provide solutions and what you should pay attention to.
What you will learn
Resources
Culture Guide - Top 10 insights for doing business in the US
DVITUS - Dutch Ventures in the US. A report looking at small to medium sized Dutch companies and their experiences expanding into the US market
The Culture Map - very insightful book about cultural differences. A fun and easy read!
McKinsey’s report: Diversity matters. The advantages of having a culturally diverse team
Share your thoughts!
I would love to hear your experiences doing business in the USA? What was your “lesson learned”? Feel free to share your experiences by simply clicking here
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