What does it take to craft advertisements that resonate deeply, drive action, and stand the test of time? In this episode, I sit down with Ken Moskowitz, a creative powerhouse with nearly 40 years of experience shaping campaigns for some of the world's most iconic brands, from Coca-Cola to the NBA. Ken reveals the secrets behind his groundbreaking creative advertising strategies and how they’ve generated over $40 billion in sales.
We explore his journey from dissecting radio ads as a curious 12-year-old to becoming a trusted coach for the industry’s top copywriting teams. Along the way, Ken shares how he fosters creativity by designing intentional environments, empowers his team through trust and autonomy, and approaches challenges with resilience, including his battle with stage 3 cancer.
Whether you’re a creative professional, a business owner, or someone looking to break free from operational constraints, this episode is packed with actionable insights and inspiration to elevate your advertising game. Don’t miss Ken’s advice on capturing every idea, his recommended reading list, and his unique take on leading with generosity and authenticity.
Connect with Ken Moskowitz:
Ken Moskowitz brings an unparalleled passion for creative problem-solving and impactful storytelling. If you want to elevate your advertising game or simply connect with someone who understands the art of crafting memorable messages, reach out to Ken at ken@addzombies.com or follow him on social media.
Books Mentioned:
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
Connect with Dr. William Attaway:
