Successful fundraising appeals are 20% the strength of the appeal, and 80% how you treat donors in between appeals.
At least that's a point of view we find helpful when developing fundraising and stewardship strategies for effective donor communications.
So what's the work savvy fundraisers do between appeals to have deeper relationships with more donors?
On today's podcast, we walk through 5 ways to raise more gifts that don't involve asking at all—but that will make your fundraising more effective.
We get into:
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ABOUT
Louis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project.
Mike Duerksen is the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. He also hosts the Build Good Fundraising Podcast.
