Are giving days the right strategy for your nonprofit?
They're fun. They create a lot of excitement. They get people to act. They produce a lot of social proof.
But are they the best use of your time and resources?
Louis and Mike get into the pros and cons—and provide a bit of a framework for how to think about the business decisions behind participating in Giving Days at your nonprofit.
GET CONNECTED
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Join the Donor Participation Project here—a community of 1,500+ fundraisers who get together every month to co-create solutions that increase donor participation.
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ABOUT
Louis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He currently serves as the Executive Director of Annual Giving at Muhlenberg College and hosts the Donor Participation Project.
Mike Duerksen is the founder and CEO of BuildGood, a direct-response fundraising agency that helps nonprofits raise more money from individual donors. He also hosts the Build Good Fundraising Podcast.
