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This is the first of a new Sport for Business Podcast Series where we look behind the why of sports policy and sports thinking.

We will talk to researchers and those who crunch the numbers behind performance, participation and different aspects of our sporting life.

First up is Benny Cullen, the Director of Research and Innovation at Sport Ireland.

We talk about the importance of the Irish Sports Monitor, how research guides us toward good choices, and plenty more.

Find out more about what Sport for Business does in the commercial world of sport at www.sportforbusiness.com and join us soon for future interviews with GAA President Larry McCarthy FAI CEO Jonathan Hill and plenty more...



Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.