One of our favorite features of our survey program is receiving quality testimonials. So once you get positive testimonials (regardless of your survey program) what's the next step? In this episode we break down key ideas you can do to utilize testimonials in your sales and marketing efforts. Positive feedback is often treated as a pleasant byproduct of a survey instead of a key differentiator for your organization. In fact, 84% say they trust testimonials, and testimonials are ranked as one of the most persuasive resources buyers use to determine the quality of your firm (second only to referrals from friends or colleagues).
Tune in to this episode to get valuable ideas on how to use testimonials to shine a positive light on your organization.
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